Netflix AI show using Gene Wilder voice sparks backlash

Netflix has released a teaser for its upcoming reality competition series "Wonka's The Golden Ticket," sparking immediate controversy for its use of artificial intelligence to recreate the voice of the late actor Gene Wilder. The show, which premieres on September 23, 2026, features the AI-generated voice of Wilder as the host and narrator, a decision approved by his estate but met with significant backlash from fans.

The unscripted series, based on Roald Dahl's "Charlie and the Chocolate Factory," will see 12 contestants and a partner of their choice enter a recreation of Wonka's Chocolate Factory to face a series of physical, mental, and moral challenges for a "life-changing prize." The show's teaser, released on June 30, 2026, features the AI voice saying, "For the first time in decades, I'm opening my beloved chocolate factory... A whole new generation of real-life golden ticket holders will compete for a life-changing prize."

The recreation was developed by the AI audio company ElevenLabs with the permission and involvement of the Gene Wilder Estate. In a statement, Wilder's widow, Karen B. Wilder, expressed support for the project. "Gene had a remarkable ability to bring...