Netflix adds short-form video from major publishers

Netflix will begin hosting short-form video content from major digital publishers on its platform starting August 3, marking a significant expansion into territory dominated by social media platforms like TikTok and YouTube. The streaming service has signed licensing deals with publishers including Penske Media, BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc., and Tastemade to feature a curated selection of their video programming.

The content, which will be discoverable directly from the Netflix homepage, will range from brief clips of two to three minutes to longer episodes exceeding 20 minutes. It will cover topics such as entertainment news, lifestyle, food, travel, fashion, celebrity profiles, and home and gardening tips. The initial rollout will be for subscribers in the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand.

Specific series coming to the platform include Vanity Fair's "Lie Detector," BuzzFeed's "30 Questions," Variety's "How Well Do They Know?," Architectural Digest's "Walking Tour," Harper's Bazaar's "Burning Questions," Billboard's "24 Hrs With," and People's "My Life in Pictures." The deals encompass a mix of...