NBCUniversal Redesigns Peacock Mobile App

NBCUniversal is rolling out a major redesign of Peacock’s mobile app, adding vertical video, franchise hubs and new discovery tools as it seeks to increase the time viewers spend with the service. The company says updates are arriving in phases and will continue through early 2027.

The redesigned experience combines short clips with links to full episodes, allowing users to move between brief mobile viewing and longer programming. A dynamic video player is designed to switch between vertical and horizontal playback according to a device’s orientation. NBCUniversal is also expanding live vertical video to programming including The Voice and sports.

The app’s browsing features include hubs for franchises such as the Bravoverse and The Office. Those sections are intended to bring together clips, episodes and related material, including games and other interactive features. A conversational artificial intelligence search tool is designed to help users find content using natural-language requests.

The company also plans to expand its live viewing options. For NBA games, Peacock is adding access to player statistics and game information beneath the live feed in a dual-screen view....