MVP and PFL merge to create global combat sports firm

Two major combat sports organizations, Most Valuable Promotions and the Professional Fighters League, announced a landmark merger on July 30, 2026, creating a new global sports and entertainment company that will operate under the MVP brand. The deal unites MVP's high-profile boxing promotion with the PFL's extensive mixed martial arts roster and international infrastructure, aiming to build a unified platform for both sports.

Under the new structure, PFL CEO John Martin will serve as chief executive of the combined company. MVP co-founders Jake Paul and Nakisa Bidarian will remain as board members and active leaders, with Bidarian continuing to oversee boxing operations and Paul focusing on audience growth and fighter development. The merger is expected to be finalized later this year.

The newly combined entity will feature a roster of nearly 400 athletes across boxing and MMA, incorporating PFL's existing fighters, league operations, and global event footprint. The PFL brand will transition to "MVP MMA" over the coming months, while MVP and its women's boxing brand, MVPW, will continue as the company's boxing cornerstones. The company plans to host five premium live events...