MSNBC to rebrand as MS NOW amid Versant split from NBCU

In a move tied to Comcast’s broader corporate restructuring, MSNBC will shed its current branding and officially become MS NOW — My Source for News, Opinion and the World — later this year as the network, along with other cable brands, charts its own course under a new corporate umbrella. The change accompanies the split of NBCUniversal’s cable properties from Comcast and the creation of a separate company, Versant, led by Mark Lazarus, with MSNBC seeking to emphasize its independent news operation and non-NBC affiliations.

The rebrand is designed to clearly distinguish MSNBC from NBC News as the companies prepare for a full separation by year’s end. Under the plan, MSNBC will also discard the NBC peacock in its logo as part of the transition. In addition to the name change, Versant executives outlined logo updates across several properties: CNBC will retain its acronym but will receive a new logo without the peacock; USA Network and Golf Channel will unify under a new brand, USA Sports, with redesigned logos; and SportsEngine will redesign its logo as part of the broader branding overhaul. Entertainment brands within the Versant portfolio will remain largely unchanged, while...