Miley Cyrus fronts Margiela AW25 Avant-Première campaign

Miley Cyrus is the face of Maison Margiela’s Autumn/Winter 2025 Avant-Première campaign, appearing in a series of painterly portraits by Italian photographer Paolo Roversi that include images of the singer covered in white body paint and wearing only the house’s signature split-toe Tabi boots and a handbag. Maison Margiela announced the campaign this week, marking what the fashion house and coverage say is the label’s first celebrity-fronted campaign since its founding in 1988.

The campaign’s most talked-about images pay direct homage to Margiela’s bianchetto technique, a white-overpaint treatment the brand first applied to furniture and garments in 1989. Maison Margiela said in a press release that the white paint “transforms the surface into a blank canvas, enabling the revelation of the trace of time.” In those photographs Cyrus appears as a literal canvas, her body reduced to white strokes while carefully posed in Roversi’s soft, dreamlike style. “The nudes by Paolo are so iconic and signature to his art,” Cyrus said in a statement. “Standing naked for a fashion campaign felt major. All I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and...