Meta Rolls Out AI Tools for Support, Moderation on Facebook, Instagram

Meta Platforms announced on Thursday the global rollout of new artificial intelligence tools designed to enhance user support and content moderation on Facebook and Instagram. The updates include a Meta AI support assistant available around the clock and advanced AI systems to detect violations more effectively, aiming to improve accessibility and platform safety for billions of users.

The Meta AI support assistant is now accessible within the Facebook and Instagram apps for iOS and Android devices, as well as in the Help Centers on desktop versions. It responds to user queries in under five seconds and handles a range of account-related tasks directly, such as updating profile settings, managing privacy options, resetting passwords, reporting scams or impersonation accounts, and explaining content removal decisions. The tool also guides users through appeal processes and tracks complaint statuses. Meta stated that the assistant resolves issues from start to finish rather than offering only suggestions, providing a faster alternative to traditional help searches or waits for human agents. It supports all languages used by the platforms and incorporates user feedback to refine...