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Mattel Releases Marilyn Monroe Barbie for 100th Birthday

Published 20 August 2026

Mattel has released a new Marilyn Monroe Barbie Signature doll to commemorate what would have been the Hollywood icon's 100th birthday, capturing her iconic look from the 1953 musical "Gentlemen Prefer Blondes." The collectible doll, unveiled in the days following August 18, 2026, features Monroe in the memorable hot pink satin gown she wore during the "Diamonds Are a Girls Best Friend" musical number. It is now available for purchase from major U.S. retailers.

The doll, developed in collaboration with The Estate of Marilyn Monroe LLC, is designed to honor the actress not only as a style icon but also as a pioneering businesswoman. She wears a glamorous pink gown with an oversized bow, opera gloves, and sparkling diamond-inspired jewelry, completed with her signature platinum bob hairstyle. This marks the seventh Barbie created in Monroe's likeness, following previous models in the Barbie Signature series released between 1997 and 2002.

Robert Best, Mattel's Vice President of Dolls Design and Creative Director, stated that the doll is an homage to Monroe's total legacy. "More than a tribute to this unforgettable look, we are honoring Marilyn as a pioneer-a savvy producer, a...

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