Mattel and Hasbro Unveil KPop Demon Hunters Toys at Fair

Toy giants Mattel and Hasbro unveiled extensive lines of merchandise inspired by Netflix's blockbuster animated film "KPop Demon Hunters" at the Nuremberg Toy Fair this week, marking the first joint licensing deal between the longtime rivals for a single property.

The animated feature, produced by Sony Pictures Animation and released last summer, follows the adventures of Huntrix, a fictional K-pop girl group comprising Rumi, Zoey, and Mira, who secretly battle underworld demons. The film premiered on June 20 and quickly became Netflix's most-watched title, accumulating 482 million views in its initial tracking period alone, excluding the first 10 days. Its soundtrack topped the Billboard 200 for several weeks, with the single "Golden" reaching No. 1 on the Hot 100. The movie secured two Golden Globe wins earlier this year and earned Oscar nominations for best animated feature and original song. Netflix and Sony confirmed last fall that a sequel is in development, with directors and studio executives signing deals to continue the story.

Mattel's offerings center on dolls and collectibles that capture the characters' onscreen styles and personalities. The American Girl collection...