M&S and Sephora plan beauty offer in around 100 stores

Marks & Spencer and Sephora have announced a partnership to introduce Sephora beauty departments in selected M&S stores and online from spring 2027, with plans to expand the offer to around 100 stores over time. The retailers have not yet named the participating locations or confirmed the rollout schedule. The shop-in-shop concept, called Sephora at M&S, is intended to combine Sephora’s beauty expertise and brand relationships with M&S’s store network and digital platform. M&S.com is expected to offer a broader Sephora range, with home delivery and Click & Collect from M&S stores nationwide, according to the retailers’ plans. The planned range includes established and emerging brands, as well as selected exclusive products across skincare, makeup and fragrance. Retailer statements and reports also describe haircare and bodycare among the categories. The final brand lineup, including new-to-M&S names and any Sephora exclusives, is due to be confirmed closer to launch. M&S said the partnership is part of its continuing transformation of its fashion, home and beauty business.