Luna Luna Performs at Fiesta Fresh Market in New Castle Mercadito Series

Luna Luna, the bilingual alternative pop band, performed for a small audience at a Latino grocery store in northern Delaware in a late April concert that turned aisles stocked with fruit into a live music stage. The show was part of the monthly Mercadito sessions at Fiesta Fresh Market in New Castle, a family-owned store that opened in 2024 and has drawn performers from outside the region while building a global audience online.

Owners say the concept is designed to connect music to everyday community life. Jose Luis Aguilar Garcia, one of the store’s owners, said he hopes the series highlights Latino creativity and joy, particularly at a time when Latino communities can be portrayed mainly through immigration-related news. Garcia has spent much of his life working across food and music. Born in Mexico, he grew up near the apartment where he would later live before opening the market, worked in farmers markets and grocery stores as a teenager, and ran a photography and videography business that also produced regional Mexican music.

The Mercadito sessions reflect Garcia’s interest in bringing an unconventional performance format to a familiar setting. In 2023, an artist...