Lionsgate Free Twilight Saga Stream on YouTube as 20th Anniversary Kickoff

Lionsgate will make all five films in The Twilight Saga available to stream for free on YouTube for the first time, the studio announced, in a weeklong event beginning Sept. 7 at 12:00 p.m. Pacific and running on a continuous loop through Sept. 14 at 11:59 p.m. Pacific on Lionsgate’s official Twilight YouTube channel. The free stream is being billed as a kickoff to a larger 20th anniversary campaign that includes theatrical rereleases of the films from Oct. 29 through Nov. 2 in partnership with Fathom Entertainment.

The streaming marathon will present Twilight (2008), The Twilight Saga: New Moon (2009), The Twilight Saga: Eclipse (2010) and both parts of The Twilight Saga: Breaking Dawn back to back, and Lionsgate said its relaunched Twilight channel will include bonus clips and behind-the-scenes content. The company has been leveraging social and video platforms to promote library titles and build momentum for the fall events.

Fathom Entertainment chief executive Ray Nutt framed the theatrical engagement as both celebration and business opportunity, saying in a statement that Twilight fans are “some of the most passionate anywhere” and that the rereleases mark “20 years since...