Kraft Heinz, Disney seal multi-year food and media deal

The Kraft Heinz Company and The Walt Disney Company announced a landmark, multi-year strategic alliance on Tuesday, July 21, 2026, bringing together two iconic American brands across food service, theme parks, media, and consumer experiences.

The partnership designates Kraft Heinz as the exclusive provider of select products across major Disney destinations. Ten brands, including HEINZ, Kraft Mac & Cheese, and Philadelphia, will be integrated into hundreds of dining locations at Walt Disney World Resort in Florida, Disneyland Resort in California, and on Disney Cruise Line sailings departing from North America. This will include new menu items, customized guest experiences, and the debut of new HEINZ condiment stations with custom-designed equipment throughout the parks. The alliance officially launches this summer, with activations rolling out throughout the year.

Beyond the parks, the deal extends into media and marketing, granting Kraft Heinz character and story licensing rights. This enables integrated marketing campaigns and co-created digital content across Disney's studios, streaming platforms, and its sports broadcasting outlets, which include ESPN. The alliance also...