Kim Kardashian fronts SKIMS Milky Sheer line amid mixed reactions

Kim Kardashian unveiled a new line of sheer underwear from her SKIMS brand on Wednesday, modeling the pieces herself in photos posted to the company's Instagram and her personal Stories. The Milky Sheer String Bikini, pictured in black onyx and embroidered in cursive with the words Curious, Feelings and Temptation across the mesh backings, was shown in a series of shots that prominently featured Kardashian facing away from the camera. SKIMS listed the matching Cotton Jersey Long Sleeve T shirt in the color Soot and included size details in the post, noting Kardashian wore a small in the underwear and an extra small in the top.

SKIMS announced the restock and refresh of its Essentials collection ahead of the release, and the new Milky Sheer intimates were made available as a multi-pack. Reports of the retail price varied, with outlets citing a three‑pack at about $64 while others listed $68. The brand also highlighted other additions to its Essentials drop, including sheer henleys, invisible panties and seasonal basics.

Reaction to the campaign was mixed. Many social media users praised the imagery and Kardashian's continued role as SKIMS' primary model, with one fan writing, "I...