JustWatch Launches Streaming Service With Free and Paid Tiers

JustWatch launched JustWatch TV on October 20, adding free, ad-supported viewing, movie rentals and a paid ad-free option to its existing streaming guide. The service is available through the company’s website and mobile and TV apps in 11 markets across North America, Europe and the Asia-Pacific region. The launch marks a move from helping viewers find where films and shows are streaming to offering some titles directly. JustWatch TV Free provides a curated selection supported by advertising. The JustWatch TV Store offers movies for rent, while JustWatch TV Plus combines ad-free access to titles in the catalog with additional guide and app features. JustWatch TV Plus costs $3.99 per month. The company’s launch information says the U.S. Plus catalog includes more than 300 ad-free titles. One launch report also described a seven-day free trial and a limited-time lifetime subscription for $49.99. The rental store initially serves customers in the United States, the United Kingdom, Ireland, Australia and New Zealand, with further markets expected to follow, according to the company. JustWatch said the service launched with 30 content partners. Those named include previously...