Salesforce to Acquire Braze in $5.66 Billion Deal

Salesforce has agreed to acquire customer-engagement software company Braze for about $5.66 billion, offering $47.50 in cash for each share of Braze Class A stock. The companies announced the agreement on October 20, 2026. The transaction requires approval from Braze shareholders and regulators before it can close. Braze’s board unanimously approved the merger agreement, which was signed October 19, according to a regulatory filing. The offer is an all-cash deal. Salesforce plans to combine Braze’s technology with its Marketing Cloud, customer data and artificial intelligence products. Braze provides software that helps businesses communicate with customers through apps, websites, email, text messages and other channels. Its platform uses customer activity to tailor messages and offers in real time. The company reported serving about 2,770 businesses, including Canva, Venmo and Urban Outfitters. Salesforce president Patrick Stokes said Braze’s capabilities in real-time customer engagement would complement Salesforce’s products. Braze chief executive Bill Magnuson said Salesforce’s platform would help Braze build products faster. Those statements describe the companies’...