Jeremy Clarkson launches Only Farmers booking platform

Jeremy Clarkson has launched a new online booking platform for rural tourism called Only Farmers, a venture that playfully references the adult subscription site OnlyFans but focuses exclusively on farm-based experiences. The platform, which launched in May, is described as a rival to Airbnb, designed to connect agricultural businesses with visitors seeking unique activities in the British countryside.

The website, Only Farmers, allows farms to list and manage bookable experiences such as overnight accommodation, guided tours, animal encounters, workshops, and catering services. Visitors can browse and book these activities directly. While Clarkson’s own Diddly Squat Farm in Chipping Norton, Oxfordshire, has not yet listed any experiences, the platform already features other farms. Examples include Springfield Farm in Penicuik, Scotland, offering glamping pods, and Jacksons at Jedburgh, which provides animal feeding visits.

Clarkson, the 66-year-old former "Top Gear" presenter and star of Amazon Prime's "Clarkson's Farm," outlined the platform's purpose on his profile, stating there are experiences in the countryside you never knew existed. The site emphasizes its grassroots...