JD.com Launches Joybuy in Six European Markets

Chinese e-commerce giant JD.com launched its international online shopping platform, Joybuy, on Monday across six European markets: the United Kingdom, Germany, France, the Netherlands, Belgium and Luxembourg. The move marks a significant step in the company's efforts to expand beyond its home market and compete directly with dominant players like Amazon.

Joybuy offers a wide range of products, including technology, appliances, beauty items, homeware and groceries. The platform features dedicated storefronts for major brands such as L'Oréal Paris, Braun, DeLonghi, BRITA and Bodum, allowing them to sell official products directly. JD.com emphasized competitive pricing and superior logistics as key differentiators. Unlike many cross-border platforms that rely on shipping from China, Joybuy leverages the company's own network of over 60 warehouses and depots across Europe, along with its last-mile delivery service, to ensure faster fulfillment.

In major cities, customers can receive same-day delivery for orders placed before 11 a.m., with next-day delivery available for orders before 11 p.m. The service covers more than 15 million households from launch. Free delivery applies to...