Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

James Cameron Criticizes Generative AI in Filmmaking

Published 3 December 2025

James Cameron, the director behind the blockbuster Avatar franchise, has voiced strong reservations about generative artificial intelligence in filmmaking, describing the technology's potential to create actors and performances from scratch as "horrifying." In a recent interview on CBS Sunday Morning, Cameron clarified that his team did not employ generative AI for the upcoming Avatar 3, subtitled Fire and Ash, set for release on December 19, 2025, emphasizing instead a commitment to human performers.

Cameron drew a sharp distinction between the performance capture techniques used in his films and the capabilities of generative AI. "For years, there was this sense that, oh, they're doing something strange with computers and they're replacing actors," he said. "When in fact, once you really drill down and you see what we're doing, it's a celebration of the actor-director moment." For Avatar: Fire and Ash, actors including Sam Worthington and Zoe Saldaña filmed underwater scenes in a 250,000-gallon tank on a Los Angeles soundstage. Multiple cameras captured their body movements, while close-up shots with one or two cameras recorded facial expressions, allowing digital artists to...

Now playing
0:00 / 0:00