iPhone 18 Pro Launches in India With Strong Demand and Queues

Apple's iPhone 18 Pro and iPhone 18 Pro Max launched in India on September 18, 2026, sparking long queues at retail stores and a surge in orders through quick-commerce platforms. The new flagship models, starting at Rs 1,64,900 and Rs 1,79,900 respectively, drew eager buyers to Apple Stores in major cities including Delhi, Mumbai, Bengaluru, and Noida, with some customers arriving hours before the 8 a.m. opening. The launch-day frenzy was marked by significant demand, with early retail estimates suggesting a 15-20% jump in preorders compared to the iPhone 17 Pro. Outside Apple's Select Citywalk store in Delhi, buyers queued from the early morning, with one customer stating he had skipped a planned trip to Japan to purchase the device, calling it a passion. Another buyer in Noida said he sold gold to buy the phone for his wife, who desired the popular Burgundy color variant. The Burgundy finish emerged as a particularly sought-after option. Quick-commerce platforms, including Blinkit, Zepto, Swiggy's Instamart, and BigBasket, capitalized on the demand by delivering iPhone 18 Pro models within minutes of the sale going live.