iPhone 17 Series Drives 37% Apple Sales Growth in China

Apple's iPhone 17 series has achieved strong sales momentum in China, capturing one in every four smartphones sold in October and marking the company's best performance in the market since 2022. The lineup, launched on September 19, 2025, drove a 37 percent year-over-year increase in Apple's sales for the month, according to research firm Counterpoint Research. This success comes amid a competitive landscape and broader economic challenges in the world's largest smartphone market.

In the first full month after the launch, spanning late September through October, iPhone sales in China rose 22 percent compared to the same period the previous year, reversing a five percent decline seen with the iPhone 16 series. The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max all recorded mid- to high double-digit growth, with the standard iPhone 17 leading the gains. New models accounted for more than 80 percent of Apple's total iPhone unit sales in the country during this period, signaling robust demand for the latest devices.

Counterpoint senior analyst Ivan Lam described the October results as the strongest start to Apple's December quarter on record, surpassing the previous high from...