iPhone 17 Leads Global Smartphone Sales for Second Quarter

Apple's iPhone 17 was the world's bestselling smartphone in the second quarter of 2026, extending its lead for a second consecutive quarter even as the broader global smartphone market contracted, according to data from Counterpoint Research. The base iPhone 17 captured 6% of all global smartphone unit sales during the April-to-June period, the firm's Global Handset Model Sales Tracker showed. Apple swept the top three positions, with the iPhone 17 Pro Max and iPhone 17 Pro finishing second and third, respectively.

The company secured five of the top 10 spots on the list, with the iPhone 17e ranking seventh and the iPhone 16 rounding out the list in tenth place. Samsung claimed the remaining five spots in the top 10, led by its Galaxy S26 Ultra, which ranked as the bestselling Android smartphone of the quarter. Together, Apple and Samsung's combined share of the top 10 accounted for 26% of all global smartphone unit sales, up two percentage points from a year earlier and marking the highest concentration ever recorded for a June quarter, according to Counterpoint.

What makes Apple's performance particularly notable is the backdrop against which it occurred. The overall global...