iPhone 17 demand split favors Pro models over Air

Apple unveiled its iPhone 17 family on Sept. 9, rolling out four models that mix design changes, camera upgrades and faster charging while producing an early sales split: demand for the iPhone 17 Pro and Pro Max has outpaced expectations, while the ultrathin iPhone Air is lagging behind, analysts and industry tests show.

At its launch, Apple positioned the iPhone 17 as a stronger base model than in prior years, bringing a 6.3 inch ProMotion 120Hz display, the A19 chip and a baseline 256GB of storage for the first time. The phone starts at about $799. The iPhone 17 Pro starts near $1,099 and the Pro Max at about $1,199, while the new iPhone Air, an ultrathin 5.6 mm design with a titanium frame, begins at $999 for 256GB. All models support faster wired charging and expanded magnetic wireless charging options.

Independent durability tests of the Air show how Apple balanced thinness and strength. Device insurer Allstate Protection Plans reported the iPhone Air withstood a bending pressure of just over 80 kilograms before deforming, roughly in line with the iPhone 17 Pro at 90 kilograms; the Pro Max held up to about 100 kilograms. Reviewers and early users have praised the Air’s...