iPhone 16 Tops Global Smartphone Sales in 2025

Apple's iPhone 16 emerged as the world's bestselling smartphone in 2025, according to a new report from market research firm Counterpoint Research. The device led a strong performance by Apple, which secured seven of the top 10 spots in global handset sales, underscoring the company's continued dominance in the premium segment amid intensifying competition from Android rivals.

Counterpoint's Global Handset Model Sales Tracker, covering the full year, showed the iPhone 16 in first place, followed by the iPhone 16 Pro Max in second and the iPhone 16 Pro in third. The iPhone 17 Pro Max, available only in the final quarter, claimed fourth position. Samsung's Galaxy A16 5G ranked fifth, marking it as the top-selling Android model, while the Galaxy A06 4G took sixth. The base iPhone 17 landed in seventh, the iPhone 15 in eighth, the Galaxy S25 Ultra in ninth, and the budget-oriented iPhone 16e in tenth.

This lineup reflects Apple's broad appeal across price points. The iPhone 16's success marked a shift from prior years, when Pro models typically led sales. Analysts attributed the base model's lead to the integration of Apple Intelligence features across the entire iPhone 16 lineup,...