Instagram tests new feed controls for algorithm tweaks

Instagram is expanding user control over its content recommendations, previewing new ways for people to directly adjust their algorithm from within the main feed and Reels. The platform's head, Adam Mosseri, shared several experimental features designed to make the "Your Algorithm" tool more accessible and central to the user experience.

The updates aim to move algorithm customization from a buried setting to an integrated part of browsing. One concept involves pulling down on the home feed to surface the "Your Algorithm" menu for quick adjustments. Another envisions swiping up from a Reel to prompt similar customization options. Instagram is also testing simple buttons beneath individual Reels, letting users signal whether they want to see more content like it.

These tests build on the "Your Algorithm" feature, which was first introduced last year and has since expanded from Reels to the Explore page and, more recently, the main feed. The tool allows users to review topics Instagram believes they are interested in, add new ones, and remove those they prefer less. Mosseri emphasized that the goal is to make these controls feel present and useful across the app. He noted that...