Instagram expands Your Algorithm to main feed

Instagram is introducing new controls that allow users to directly influence the content its algorithm recommends in their main feed, marking a significant expansion of a feature designed to return a sense of agency to the user experience. The platform announced on June 10, 2026, that its "Your Algorithm" tool, previously available for Reels and the Explore page, is now rolling out to the central feed where most users spend the majority of their time.

The feature shows users a list of topics the system has determined they are interested in, such as "rescue dogs" or "parenting humor," and allows them to add topics they want to see more of or remove those they wish to see less of. Instagram head Adam Mosseri stated that the company is actively developing the tool to eventually support user requests based on specific people, different moods, content formats, and other preferences.

In a detailed post, Mosseri framed the update as the start of a broader shift toward user empowerment. He argued that while algorithmic recommendations are a technical achievement that helped surface new content and drive engagement, they gradually diminished the control users once had through their...