Instagram Considers Longform Videos and Premium Content

Instagram head Adam Mosseri indicated in a recent interview that the platform may introduce longform videos and premium content in the coming years, marking a potential shift from its emphasis on short clips like Reels. Speaking with Semafor, Mosseri outlined plans to experiment with formats better suited for larger screens and evolving user behaviors, while also enhancing user control over personalized feeds.

For years, Instagram has prioritized quick, varied content through features such as Reels, which drive much of the platform's engagement. Mosseri noted that lengthy videos currently do not align with how users interact with the app on mobile devices, where people seek rapid, diverse experiences. However, he suggested this could change as audience preferences evolve. "It might turn out that maybe we'll need premium content to work," Mosseri said. "It might be that we need longform video. And then if we need longform video, what does that mean for us? Because that's literally been a market we've explicitly decided not to enter."

This consideration comes amid Instagram's expansion beyond smartphones. The company recently launched a pilot TV app for Amazon Fire TV devices,...