India tourism ministry, Air India sign MoU to promote travel

The Indian government and its national airline have entered a formal partnership aimed at attracting more international visitors and positioning the country as a major global travel hub. On Monday, July 27, 2026, the Ministry of Tourism signed a Memorandum of Understanding with Air India Limited in New Delhi to create a strategic framework for promoting India as a premier global tourism destination under the "Incredible India" brand.

The non-commercial, non-binding agreement establishes a collaborative platform to leverage the ministry's destination-marketing expertise and Air India's extensive international network, which spans 40 destinations across five continents. Officials stated the partnership is designed to increase inbound tourism, enhance India's global visibility, and encourage more travelers to discover the country's cultural, heritage, and natural attractions.

Union Minister for Tourism and Culture Gajendra Singh Shekhawat presided over the signing ceremony, which was also attended by senior officials from both organizations. The minister noted that Air India has represented India internationally for nearly a century and that this collaboration is expected to...