IMAX Says 70mm Expansion Unlikely Despite The Odyssey Demand

The record-breaking success of Christopher Nolan's "The Odyssey" has ignited unprecedented demand for 70mm IMAX screenings, but the format's extreme scarcity means a major expansion is unlikely due to prohibitive costs and logistical challenges. The film, which opened to over $260 million worldwide on the weekend of July 18, 2026, is the first major Hollywood feature shot entirely with IMAX film cameras, driving audiences to seek out the premium presentation.

IMAX CEO Rich Gelfond, speaking on a July 23 earnings call, explained that while demand is high, the economics of installing new 70mm IMAX projectors are extremely difficult. Each projector costs approximately $50,000, and theaters require specialized infrastructure, including large projection booths and equipment like forklifts to handle the heavy film prints. Gelfond stated that only a finite number of locations can support the format financially, as theaters need long, exclusive playtimes to recoup the investment. "The Odyssey" has already sold out 70mm IMAX shows through August and into September at many locations, providing that necessary runway.

Currently, only about 41 theaters worldwide are equipped to show the film...