Iconic London Restocks Matcha Cleansing Balm at 25% Off

Iconic London has restocked its popular Underglow Matcha Melting Cleansing Balm, offering the product at a 25 percent discount during the May bank holiday weekend. The skincare item, which sold out within 48 hours of its initial launch earlier this year, is now available online for £12, down from its regular price of £16.

The balm marks Iconic London's entry into skincare, building on the brand's reputation for glow-enhancing makeup. Described as a 10-in-1 multitasker, it cleanses makeup, SPF, and impurities while hydrating, repairing, brightening, nourishing, and soothing the skin. Users massage the rich balm, which melts into an oil before turning milky with water, creating a sensory cleansing experience. The formula draws from K-beauty traditions, powered by matcha antioxidants to combat environmental stress, alongside ceramides for barrier support, squalane for hydration, shea butter for conditioning, and vitamin E for protection.

In a two-week consumer study involving 54 participants, 96 percent agreed the product instantly melts makeup, 94 percent found skin looked smooth, and 96 percent reported no greasy residue. Customers, particularly those with mature skin, have...