ICONIC London Balm Sells Out UK in 48 Hours, Restocks at Discount

The ICONIC London Underglow Matcha Melting Cleansing Balm, a new skincare product from the makeup brand, sold out across the United Kingdom within 48 hours of its launch and has now returned to stock at a discount.

The balm marks ICONIC London's entry into the skincare market, building on its reputation for glow-enhancing makeup products. Described by the company as a 10-in-1 formula, it is designed to cleanse, hydrate, brighten, soothe, nourish, and prepare the skin while removing makeup, sunscreen, and daily impurities.

Key ingredients include matcha green tea, noted for its antioxidant properties and skin-soothing effects, along with ceramides, squalane, shea butter, and vitamin E to support the skin barrier and retain moisture. Users report that it leaves skin feeling soft and nourished rather than dry or tight.

Early customer reviews highlight its effectiveness. One shopper described it as a "miracle cleanser." Another, accustomed to high-end brands, said, "This was far superior." A third noted, "This is the best cleansing balm. It removed all makeup easily and left skin clean and refreshed. I even used it over the eye area with no irritation."