Grayscale Pledges $1 Million to Zcash Ecosystem

Grayscale announced a $1 million commitment to support Zcash ecosystem organizations and initiatives on November 10, alongside the launch of an investor-education platform and a national advertising campaign. The company said the money would come from sponsor fees generated by its Zcash fund, ZCSH, for up to one year. The commitment is voluntary and may be modified or discontinued by Grayscale.

The company has distributed an initial $400,000 in four equal grants of $100,000 each. Recipients are the Zcash Foundation, Pretty Good Policy for Zcash, Shielded Labs and Project Tachyon. The groups work on areas including development, research, public policy and network technology. Grayscale has not yet specified how it will allocate the remaining $600,000.

Grayscale also launched Zcash Invest, an education platform for investors and advisers, and a national campaign titled “Zcash: The Next Era of Crypto.” The campaign promotes Zcash and the ZCSH fund through advertising and educational materials. Its reported placements include a newspaper wrap and an interior advertisement, with additional distribution planned across outdoor, digital, streaming and social media channels.