Good Good Golf Co-Founder Apologizes for Controversial Ad

Good Good Golf co-founder Garrett Clark issued a personal apology on Wednesday night, August 26, 2026, for his role in a controversial advertisement that has sparked widespread backlash and significant commercial fallout for the golf content brand and its partner, Callaway Golf. The ad, which was posted on August 21 and quickly deleted, depicted Clark shoving fellow Good Good creator Alexis Miestowski to the ground as she reached for a new driver in his golf bag.

The video, intended as a parody of a scene from the horror film "Obsession," was immediately condemned by many viewers as depicting violence against women. Good Good, a popular golf media company with over 2 million YouTube subscribers, removed the ad and issued an initial apology on Saturday, August 22. Callaway Golf also released a statement expressing disappointment. However, the initial responses were criticized by crisis communications experts as being defensive and insufficient.

The controversy intensified over the following days. Retailers including Dick's Sporting Goods, Golf Galaxy, PGA Tour Superstore, and Target pulled Good Good merchandise from their shelves and websites. Golf Channel postponed the premiere...