Good Good and Callaway Apologize for Controversial Golf Ad

YouTube golf content creator Good Good Golf and major equipment manufacturer Callaway Golf apologized Saturday, August 22, 2026, for a controversial advertisement that depicted a man violently shoving a woman to the ground on a golf course. The 15-second video, titled "THE DRIVER" and published on August 21, was intended to promote a new Callaway Quantum Driver developed in collaboration with Good Good.

The ad featured Good Good member Garrett Clark. In the clip, a woman reaches toward a golf bag, prompting Clark to run toward her and push her to the ground. He then stands over her and says, "Do not touch my new driver." The video was posted to Good Good's social media channels but was swiftly removed amid widespread criticism from viewers who called the humor "tone-deaf" and questioned how it was approved.

As of Saturday, the video was no longer available on official Good Good or Callaway platforms. However, copies continued to circulate on social media. In a statement released Saturday, Good Good said, "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down and sincerely...