Golf Channel Postpones Big Break x Good Good Premiere to September 1

The premiere of the reality golf show Big Break x Good Good has been postponed to September 1 after a presenting sponsor requested its branding be removed from the series. The delay comes amid significant backlash against the show's partner, content creator group Good Good, over a controversial advertisement that depicted a man shoving a woman to the ground. Golf Channel announced the postponement on August 26, just hours before the reboot was scheduled to debut. The network stated the delay would allow for "necessary production updates" following the sponsor's request. Multiple reports identified the sponsor as retailer Golf Galaxy. The show, which was originally set to air on August 26, will now premiere on September 1. The controversy stems from a now-deleted video posted by Good Good to promote a Callaway driver. The ad showed Good Good cofounder Garrett Clark pushing fellow member Alexis Miestowski to the ground as she reached for his golf bag, after which he stood over her and said, "Do not touch my new driver." The video was removed within a day of its posting, but not before sparking widespread criticism.