Genesis Unveils Magma Subbrand and GV60 Electric SUV

Genesis unveiled its new Magma performance subbrand at a media event on Thursday at Circuit Paul Ricard in France, introducing the high-performance GV60 Magma electric SUV as its first production model, alongside two concepts: the mid-engine Magma GT sports car and the G90 Wingback estate. The announcements signal the luxury brand's push into premium performance vehicles and motorsport, with plans to apply the Magma treatment across its lineup.

The GV60 Magma, set for U.S. arrival in late 2026, builds on the existing GV60 platform with dual electric motors delivering 609 horsepower and 546 pound-feet of torque in standard mode. Activating Boost Mode temporarily increases output to 650 horsepower and 583 pound-feet for 15 seconds, enabling a 0-to-60 mph sprint in 3.4 seconds and a top speed of 164 mph. The vehicle retains the 84-kilowatt-hour lithium-ion battery from the 2026 GV60, paired with features like Launch Control, an electronic limited-slip differential, and multiple drive modes including Drift Mode for controlled slides. Genesis engineers refined the suspension with electronic controls, hydro bushings, and active noise cancellation to balance sharp handling with serene...