GameStop CEO Cohen Buys $20.4 Million in Company Stock

GameStop CEO Ryan Cohen purchased 1 million shares of the company's stock for approximately $20.4 million, a significant personal investment that sent the retailer's shares higher. The transaction, disclosed in a regulatory filing, occurred on September 10, 2026, at a weighted average price of $20.38 per share. Following the purchase, Cohen's direct holdings increased to 39,347,842 shares, representing about 7.8% of GameStop's outstanding stock. GameStop's stock price rose in response to the news, closing at $21.15 on September 11, up 3.7% from the previous close. The move isolated GameStop from its peers, with video game companies like Take-Two Interactive and Roblox seeing minimal movement. The broader market and gaming sector ETFs also showed more modest gains, placing the catalyst squarely on GameStop. The insider buy came just days after GameStop reported its second-quarter financial results. The company posted a 77% surge in net income, though revenue declined 18.7% year-over-year to $790.2 million. GameStop raised its full-year adjusted EBITDA outlook to more than $650 million, driven by growth in its collectibles business and cost discipline.