Fanta and Xbox Launch 25th Anniversary Collaboration

Fanta and Xbox have launched a global collaboration to mark the 25th anniversary of the Microsoft gaming brand, featuring limited-edition cans and bottles adorned with characters from iconic franchises. The promotion, which begins in April, integrates the soft drink's packaging with elements from Halo, Call of Duty, World of Warcraft, Diablo IV and Forza Horizon 6, allowing fans to scan QR codes for interactive challenges and exclusive rewards.

The special-edition collection includes multipacks of 250-milliliter cans, 600-milliliter bottles and 1.25-liter bottles, available at retailers worldwide across more than 60 markets in North America, Latin America, Europe, Asia, the South Pacific and Africa. Each variant highlights a specific game: Halo with a pineapple flavor, Call of Duty in orange, World of Warcraft in strawberry, Forza Horizon 6 in grape and Diablo IV in a new sour cherry option called Fanta Crimson. The designs showcase characters like Master Chief from Halo and Ghost from Call of Duty, evoking nostalgia for titles that have defined Xbox since its 2001 debut.

Participation is straightforward. Consumers make a qualifying purchase, scan the QR code on the packaging...