e.l.f. Adds $7 Cream Blush and Bronzer to Soft Glam Line

Affordable beauty brand e.l.f. Cosmetics has expanded its popular Soft Glam collection with two new cream complexion products designed for a natural, summer-ready look. The Soft Glam Cream Blush and Soft Glam Cream Bronzer, priced at seven dollars each, are creamy stick formulations intended to add color, warmth, and definition with ease.

The products are positioned as ideal for hot weather, when consumers often shift away from heavier makeup to lighter, more luminous formulas. The cream-based sticks are designed to blend quickly and deliver a satin finish, aiming to create a healthy, "soft glam" effect that mimics a natural, sun-kissed glow. The bronzer, available in eight shades, is meant to sculpt and warm the complexion, while the blush, offered in seven shades, provides a buildable flush of color.

Early customer feedback highlighted the products' ease of use and blendability. Reviewers of the bronzer noted it avoids an orange or muddy appearance, with one describing it as blending "like a dream." Shoppers praised the blush for its longevity and pigmentation, with one noting it lasted all day in hot Florida weather. The formulas are enriched with shea butter and sunflower...