Disney to replace Star with Hulu in international markets on Oct 8

Disney will replace its Star general entertainment tile with the Hulu brand on October 8 across international markets, the company said, part of a broader effort to fold Hulu into Disney's global streaming experience ahead of a planned unified app in 2026. The change affects Disney services in the United Kingdom, Europe, the Middle East, Africa, Canada and other non‑U.S. markets and will rehouse the same general‑entertainment catalog under the Hulu label.

Disney said content currently available under Star will remain accessible after the rebrand, with series such as Only Murders in the Building, A Thousand Blows, Grey's Anatomy and Modern Family continuing on the platform. Upcoming titles will also appear under the Hulu name as the company applies Hulu's marketing and social outreach worldwide to raise awareness of Disney's adult‑oriented catalog outside the United States.

The October rollout is accompanied by a series of user interface and navigation updates intended to improve discovery. Disney plans a more visual home screen with a video‑rich hero carousel and poster‑style artwork, an updated navigation bar with For You, Disney, Hulu and ESPN tabs depending on subscription,...