Disney to rebrand Star as Hulu, unify Hulu in Disney app by 2026

Disney said on October 8 that Hulu will replace the Star brand in all non‑U.S. markets and that it plans to fully integrate Hulu’s content into the Disney app by 2026, beginning a phased end to Hulu as a standalone service. The move marks Hulu’s first major expansion beyond the United States after Disney completed full ownership of the service earlier this year.

Under the change, all programming now available under Star in international markets will appear under the Hulu label, Disney said, with no immediate alteration to content libraries. The company cited titles such as Only Murders in the Building, The Bear and Grey’s Anatomy among programming that will appear under the Hulu brand. In the United States, Disney said users will begin to see more Hulu content integrated directly into the Disney app as product updates roll out.

Disney also outlined a redesign of the Disney app to support the integration. The revised interface will introduce a navigation bar with tabs such as For You, Disney Plus, Hulu and ESPN, depending on a subscriber’s package, and a Live hub for sports, news and events. Disney said users "will begin to see further integrations of Hulu across the Disney app...