Disney to Launch Vertical Video Feed on Disney+ This Year

Disney announced plans Tuesday to introduce a vertical shortform video feed on its Disney+ streaming service in the United States later this year, aiming to increase daily user engagement and appeal to younger audiences accustomed to quick mobile content.

The initiative was unveiled at the company's Tech Data Showcase event during the Consumer Electronics Show in Las Vegas. According to a Disney statement, the feed will offer a personalized and dynamic experience, evolving over time to span news and entertainment categories. The goal is to position Disney+ as a regular daily destination for users, encouraging them to open the app habitually rather than only for new releases.

The vertical videos, designed for mobile scrolling similar to social media platforms like TikTok and Instagram Reels, will feature a mix of content. This includes original shortform programming, repurposed clips from social media, refashioned scenes from TV shows and movies, or combinations thereof. Erin Teague, executive vice president of product management for Disney Entertainment and ESPN, explained the approach to Deadline, saying, "We're obviously thinking about integrating vertical video in ways that...