Disney+ Plans Major AI and Gaming Overhaul

Disney CEO Bob Iger announced on Thursday during the company's fourth-quarter and full-year 2025 earnings call that the streaming service Disney+ will undergo its most significant updates since its 2019 launch, incorporating artificial intelligence tools for user-generated content and game-like features to boost subscriber engagement.

Iger described the changes as the biggest from both a product and technology standpoint. Central to the overhaul is the planned introduction of generative AI capabilities, allowing subscribers to create and share short-form videos based on Disney properties within the app. "The other thing that we're really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user-generated content mostly short-form from others," Iger said.

The company is in discussions with unnamed AI firms to develop these features while safeguarding intellectual property, Iger noted, emphasizing the need for agreements that protect Disney's characters and brands. Details on implementation, such as timelines or specific...