Dame Joan Collins Opens Rosé Season at MS Foodhall

Dame Joan Collins, the 92-year-old Hollywood icon and MS Food ambassador, officially declared rosé season open at an MS Foodhall event this week, just ahead of the May bank holiday weekend.

Collins arrived on a pink carpet and posed alongside a towering display of rosé bottles, dressed in a matching pink suit featuring a single-breasted blazer and cigarette trousers. The launch coincides with forecasts of sunny weather and MS's prediction of a "pink summer," marked by the retailer's largest-ever selection of rosé wines. During peak periods, the chain sells a bottle every two seconds.

At the event, Collins endorsed the La Balconne Organic Provence Rosé, priced at £16 for a 75cl bottle. Sourced from Provence vineyards, the organic wine offers notes of white peach, strawberry and wild herbs, described as soft yet complex and suitable as an aperitif or with seafood, salads or cheese. Shoppers on Ocado have praised it as "beautiful, smooth, not sweet at all, and organic," with one calling it a new favorite over rival brands.

MS winemaker Belinda Kleinig highlighted the range's diversity, stating, "This summer, MS is helping everyone find their perfect shade of pink, with a stunning...