Chelsea Names Circle as Front-of-Shirt Partner for 2026-27 Season

Chelsea Football Club has named Circle Internet Group as its principal and official front-of-shirt partner for the 2026-27 season, placing the USDC stablecoin logo on the kits of its men's, women's, and academy teams. The partnership, announced on August 28, 2026, will see the branding make its debut during the club's first home Premier League match of the season against Brighton and Hove Albion on August 30. The deal marks a significant sponsorship for the stablecoin issuer, providing high-visibility branding on one of the world's most-watched football clubs. Neither party disclosed the financial terms or duration of the agreement.