Cash App launches $40 unlimited 5G plan on AT&T network

Cash App, the popular mobile payments service, has launched its own wireless carrier, Cash App Mobile, marking a significant expansion beyond financial services. The new offering provides unlimited 5G data, talk, and text on AT&T's network for a flat rate of $40 per month, with taxes and fees included. The service is currently available to a select group of users, with a broader rollout expected later this year.

The plan, facilitated by the telecom platform Gigs, operates as a mobile virtual network operator (MVNO), meaning Cash App does not own its own cellular infrastructure. The service includes unlimited on-device data within the United States, with a 10GB monthly cap on mobile hotspot usage. It also offers data roaming in Canada and Mexico. The company emphasizes a simplified, contract-free model with no credit checks or required store visits.

Analysts note the launch enters an intensely competitive budget wireless market. Several established MVNOs, including Mint Mobile, Visible, Google Fi, and US Mobile, offer plans at lower price points, some as low as $15 to $25 per month for limited data or with promotional pricing. Cash App Mobile's $40 unlimited plan is not...