Brad Pitt Supports AI as Tool for Mid-Budget Films
Actor Brad Pitt has expressed support for the use of artificial intelligence in filmmaking, arguing it could help midbudget movies get made, even as the technology faces widespread opposition within Hollywood. In an interview with Esquire magazine, the Oscar-winning star described AI as a "very interesting experiment" and a potential tool for reducing production costs.
Pitt, 62, said that if used smartly, AI could assist films with budgets in the $40 million to $90 million range. "There's a lot of pushback against AI, but AI is going to be the very thing that, if used as a tool, is going to help these midbudget films... get made," he told the magazine. His comments come at a time when Hollywood unions are actively seeking to establish guardrails around the technology's use.
However, Pitt expressed more nuanced views on the prospect of AI replacing actors. When asked if the technology could eventually replicate a performance, he said it depends on the human creators behind it. "It depends on who's creating it, you know? Who's behind it, who's telling the story," Pitt explained. He suggested AI could be used to tailor a performance to a director's vision but noted the final...