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Bose Unveils QuietComfort Ultra Earbuds 2nd Gen, Headphone Deals

Published 1 September 2025

Bose on Thursday expanded its QuietComfort lineup with a second generation of QuietComfort Ultra wireless earbuds and concurrent discounts on several QuietComfort headphone models, offering consumers both a product refresh and short‑term deals ahead of the fall shopping season. The earbuds are available for preorder now at a $299 list price, and select over‑ear QuietComfort models are selling at reduced prices through online retailers.

Bose said the QuietComfort Ultra Earbuds 2nd Gen retain the overall design and comfort of the 2023 originals while introducing a handful of performance and convenience upgrades. The company has added wireless charging to the pocketable case, a mesh eartip guard to reduce wax buildup, and software and microphone changes aimed at improving active noise cancellation and voice call clarity. The earbuds will ship broadly in early September, with a general on‑sale date scheduled for September 10 in the United States.

Early testers of the new earbuds described the fit as unchanged and still among the most comfortable on the market, and they reported modest but measurable audio and ANC improvements. Reviewers noted richer bass and smoother high...

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