Borderlands 4 sets record US launch revenue in first month

Borderlands 4 set new U.S. franchise records in its first month on the market, generating the highest launch‑month dollar sales in Borderlands history and debuting as the bestselling game of its release month, analyst data shows. The Gearbox Software title, released on September 12, posted launch‑month revenue nearly 30 percent higher than Borderlands 3 and ranked as the third best‑selling game in the United States year‑to‑date for 2025, according to Circana analyst Mat Piscatella.

Circana’s sales window for the September period ran from August 31 to October 3, during which Borderlands 4 led dollar sales across major platforms and topped aggregated Xbox and PC storefront charts. The performance places Borderlands 4 behind NBA 2K26 and Monster Hunter Wilds in year‑to‑date revenue rankings. Piscatella’s figures reflect revenue rather than unit sales, a distinction analysts note is important when comparing titles that launched at different price points and on different platforms.

Several factors likely contributed to the revenue milestone. Borderlands 4 launched with a higher base price structure than its predecessor, with the standard edition at $69.99 and premium editions priced...