Boots Relaunches Seasonal Beauty Gift Sets and Calendars

Boots has relaunched several seasonal beauty gift sets and calendars this week, prompting brisk customer interest as the retailer restocks exclusive items online and in stores ahead of Christmas. Among the returning and new launches are the Benefit I Spy Beauty Full Face Gift Set, the K Beauty Icons Gift Set and a slate of Star Gifts and advent calendars that the company says are designed for holiday shoppers seeking value from well known brands.

The Benefit I Spy Beauty Full Face Gift Set, which previously sold out when it first arrived as a Boots exclusive in the Star Gifts Christmas range, is back on sale at £34.50. Boots lists the set’s contents as six mini bestsellers — mascara, blush, bronzer, primer, lip and cheek stain, and brow setting gel — with an overall retail value of about £69.19. Benefit’s own website currently offers three minis for around £35, a comparison that highlights the Boots set as a cost-effective way to sample more items from the brand.

Boots is also offering other Benefit-themed options and comparable sets at other retailers. Benefit has released a Glam Cube Makeup Advent Calendar priced at £135 and described by the brand as containing 24 products...